We would have to price our sofas so much higher. Most retailers mark up furniture by 50%. For us to sell a comparable-quality piece of furniture through retail, you would be paying nearly double.

This game also works in reverse: If you are comparing us to similarly-priced brands sold through a local retailer, know that the manufacturer is spending around half what we do to build that piece of furniture.

We work with the vast majority of our customers via phone, email, and zoom to assist them with finding the perfect sofa for their needs. If you would like to see our furniture in person, we welcome you to visit our showroom in Omaha, Nebraska.

Direct link to this page: https://www.rogerandchris.com/faq/question/why-dont-you-sell-your-furniture-at-retail-stores-38